Google Analytics

When it comes to Analytics, Google is a dominant force on the internet. Their world-class web analytics service gives detailed and descriptive insights into website traffic, visitor patterns and marketing effectiveness. It's more powerful, flexible and easy-to-use than programs that cost thousands of dollars just a few years ago.

With Google Analytics providing free detailed data, almost any website owner can now write more tightly focused landing pages, strengthen their marketing campaigns and maximize website conversion. While Google Analytics is an absolute winner, it doesn't mean it's perfect because it does have a few shortcomings. One program works seamlessly in conjunction with Google Analytics to correct those flaws.

Heatmap Analytics

For a great introduction into heatmap analytics, watch the short video below.


ClickTale is the perfect partner to help you maximize the effectiveness of Google Analytics. Even better, you can now try ClickTale for free* (*max. 400 pageviews recorded).